Privacy Policy

Effective Date: This policy was last updated on 20/11/2016.


This privacy policy applies to  on all platforms (web, mobile web, emails). may contains links to other sites and we are not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects Personally Identifiable Information (PII). takes privacy concerns seriously. This privacy policy outlines what information is collected when you visit our site. gathers information about its users mainly to enhance their experience on the site and on email newsletters. This information is used to bring you content that is relevant to your interests. Additionally,, along with our advertising partners, gather information about you anonymously to provide you with more targeted advertising messages that are catered to your location and interests. You can opt out of information gathering for advertising purposes below.

Information Collected

Personal Information/ Information You Directly Provide To :
When registering, commenting, or signing up for subscription, you may provide with personal information, including but not limited to:

  • Personal contact information (name, e-mail address, phone numbers, zip code)

  • Comments

  • User names (including social media user names)

  • Correspondence with

You are not required to provide with any personal information in order to use the site. All information that is collected is the sole property of the site, and that information is not distributed outside of the site unless required by law.

Non-Personal Information Automatically Collected

This type of information is collected anonymously through the use of tracking technology using third-party cookies, web beacons, and other similar methods. No Personally Identifiable Information is collected through this methodology. This information may include, but is not limited to:

  • Analytics information (time spent on site, number of pages viewed, referring web page, browsing information, etc.)

  • Advertising information (type of ads seen, number of times ads were served, pages where the ads were served)

  • Information collected through HTML cookies, web beacons, and similar technologies.

  • Hardware/software information (geographic location, IP address, browser type, device type, operating system, bandwidth, etc.)

    Information Collected Through Third-Party Sources

    This type of information is collected anonymously by approved third-party partners (such as online marketing firms, research companies, social media companies, ad targeting firms, and other partners). None of the information collected by these sources contains any PII. This type of information includes but is not limited to:

  • Demographic information (gender, age, HHI, job title, interests, etc.)

  • Advertising information (clicks, interactions, post-impression performance data)

  • Social networking information (Facebook, Twitter, LinkedIn, etc.)

  • Research information (data collected from partners such as Nielsen, Comscore, Quantcast, etc.)

    What Is Done With The Collected Information?

    Email Communications: may use the information that you submit to send you email communications, such as newsletters, breaking news, information about the site, alerts, and promotional messages from advertising partners.

    Site Analysis: uses the information collected through third-party sources to learn and analyse how the site is used. We use this information to enhance the site by making improvements based on the data collected.

    Advertising: Display Ads are delivered from our adservers. At times third-party information is used to deliver targeted ads to you, your location, and your interests. We also use Third-Party Ad Platforms (such as Google AdSense) to deliver ads on our site. No PII is exchanged with any type of advertising message on Business Insider India.

    How We Share Information Collected

    There are very few specific circumstances when your information is shared outside of the company, these circumstances include but are not limited to:

  • If you comment or use the Facebook app on, the information you submit (including your social media user name, etc) is view-able to the public.

  • may need to disclose personal information to comply with a judicial proceeding, a court order, or any other legal process.

  • We employ third-party services to distribute email newsletters and these third-parties have access to specific information only for the purposes of fulfilling contracts on our behalf

  • In the event goes through a business transition, such as a merger, acquisition by another company, or sale of a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.

    Email Policy does not allow any third-party company to use your email address for commercial purposes without your expressed permission. We will send you newsletter communications, partner sponsorship messages, account alerts, and any other emails you have requested to receive. If you would like to opt-out of any specific newsletters or mailings, please Login to your profile to change your newsletter settings.


    Children Under 13: does not knowingly target adverting to, or collect information from children under the age of 13.

    Data Retention: Your personal information is retained for as long as necessary to fulfill the purposes outlined in this privacy policy.

    Security: uses all reasonable means to safeguard data against unauthorized use and theft.

    Changes to This Policy: may at any time change this Privacy Policy to reflect any changes in our practices, service offerings, or market regulations. If the policy is updated, we will update the Effective Date at the top of the policy.

    Questions/Suggestions: If you have any questions or suggestions for this Privacy Policy, please contact the editor of or email questions to


    A cookie (otherwise known as an HTTP cookie) is a small piece of code which can be sent from a web site or banner ad and stored on a user’s web browser. The cookie stores data such as preferences, previous activity, and other information.

    Contact Us

    If you have questions about privacy or any grievance relating to the processing of information provided by you, you may please visit our contact page or send email at